Monday, November 03, 2014

The marketing guys want to label it Irish Tequila

Bloomberg News --

Diageo Plc (DGE) and Tequila Cuervo La Rojeña SA are in late-stage talks to swap liquor brands in a deal that would give London-based spirits giant Diageo the 50 percent of Don Julio tequila it doesn’t already own, said a person familiar with the matter. As part of the deal, Cuervo, owner of the Jose Cuervo brand of tequila, would get the Bushmills Irish whiskey brand.