Friday, August 09, 2019

The problem is not just the Trump fund raiser

Amanda Hess in the New York Times last year, on the contorted messaging of I Feel Pretty:

And SoulCycle, prominently featured in "I Feel Pretty," frames the fitness craze as a moral imperative: "With every pedal stroke, our minds clear and we connect with our true and best selves."

SoulCycle's philosophy is a hair away from Renee's own delusional body transformation. As Ms. Widdows notes, the beauty ideal is so pervasive that it is internalized in many women, who are haunted by idealized visions of their own bodies — fantasies of how they might look after undergoing extreme diets or cosmetic procedures. But because nobody can ever achieve perfection, we instead begin to fetishize the striving for it — spinning on bikes and slathering on lotions. So even after Renee experiences her awakening to self-acceptance, she ends up right back at SoulCycle, this time having completely swallowed the "I'm doing this for me" line. 

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