Saturday, February 23, 2013

Chasing that corporate hotel target audience

In 10 minutes of exposure to CNN International, one hears Richard Quest describe Italian political populist Beppe Grillo as "far left" -- which will come as news to anyone familiar with Italy's communist tradition -- and then sees in heavy rotation an investment promotion ad for Zurich which (a) doesn't seem like the kind of place that needs to promote more rich people going there and (b) seems to think street artists with a Fushigi ball would be part of the selling point.