Wednesday, June 16, 2004

The investor formerly known as Bono

In perhaps a sign that the tech bubble is back, U2's Bono is becoming an investor in a Silicon Valley venture capital group called Elevation Partners. The Wall Street Journal has all the details in this article (subs. req'd). We credit the Journal for staying away from the temptation to play on U2 song titles in their reporting, and as for the name of the fund itself, all involved claim that it is just a coincidence that it is the name of a U2 song. But the article seems a bit too old fogeyish with this usage:

Elevation's partners declined to comment on details of its plans or Mr. Bono's responsibilities,

No word on whether Mr. The Edge will also be participating.

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