The Telegraph is getting great clickbait mileage out of "Storm Jonas." In other words, the predictable reductio ad absurdum nears. The UK and Irish met offices got into the Weather Channel mania of naming winter storms. Jonas is an American winter storm that is not named by the US National Weather Service because, er, it's a winter storm. The remnant of the Atlantic low that once was Jonas arrived in Britain and Ireland, but was not deemed by the respective met offices to rise to the next scheduled name, Gertrude. So the media gave it the Weather Channel name anyway!