Saturday, March 11, 2017

You won't believe these 5 reasons the kids-crash-interview video "went viral"

1. It (the Robert Kelly BBC World interview) happened in the morning for Europe and the USA (8AM London, 3AM USA east coast), thus it had lots of time to get e-mailed around while people were still getting to their desks.

2. It happened on a Friday, and a "slow news" Friday at that, especially given that Donald Trump's tweets had been calm in the last few days.

3. "Social" "media" users were already bored with the Barca-PSG storyline from Wednesday and wanted something new to pass the time.

4. It beats forwarding and tweeting about famine in Somalia, South Sudan, and Yemen.

5. It illustrates how rolling news has devalued the notion of 'breaking news" since amid what is a breaking news assembly line, the one thing that viewers actually noticed was an unexpected event happening in a seemingly controlled environment, as opposed to the cameras rolling with breathless reported updates from the outside world. 

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