The Pentagon follows the Becks PR strategy

[Guardian April 6, 2004] [David Beckham's] absence from the [Real Madrid match] was ensured by allegations in the News of the World that he had had a three-month affair with Rebecca Loos, a one-time employee of his former management company SFX...In a statement issued on Sunday, Beckham described the claims as "ludicrous", but stopped short of a denial of the paper's central allegations.

[via Josh Marshall , the Pentagon's response to the latest Abu Ghraib allegations] "These assertions on activities at Abu Ghraib, and the abuse of Iraqi detainees are outlandish, conspiratorial, and filled with error and anonymous conjecture"