By their target audience shall ye know them

From Thursday's Wall Street Journal (subs. req'd):

Through the first six months of this year, Mr. Bush's campaign bought...400 spots on Comcast Corp.'s Golf Channel, whose audience is so tiny it doesn't even subscribe to Nielsen to get ratings.

Mr. Bush also has been spending a lot on cable-news channels, and it comes as no surprise that News Corp.'s Fox News has been the biggest beneficiary, getting 253 commercials from the Bush-Cheney committee in the year's first six months.