Triumph of the Till

We've posted before about odd promotional pairings, such as musical choices at political rallies, and songs for ad campaigns. Here's another one. St Pauli Girl beer has a new set of magazine ads. As always, the Girl herself is prominently featured. But the tagline for this one is (we're working from memory, can't find a link): Some girls have morals. But only one has the German Purity law.

Now of course we know that the whole point of the marketing of this beer is to link it to the Girl and the German Beer Purity Law, but in its silly nod-wink beer marketing way, we wonder whether the PR people stumbled into some awkward territory on this one...the picture of the blond, and references to German Purity. One thinks of the plot of The Producers redone for beer advertising rather than a musical. Come back Diageo, all is forgiven!