On the Wall Street Journal op-ed page, Fred Barnes (subs. req'd) warns of "The Seinfeld Campaign"; in a sub-heading presumably provided by the WSJ editors, we are told
So far, the 2008 presidential contest seems to be about nothing.
It's not clear that Barnes or his editors remember the previous example of this usage --
Andrew Kohut, the veteran pollster and president of the Pew Research Center, dubbed the 2000 contest "the Seinfeld election" - it was about nothing.
That would be the election that put George Bush in the White House to snooze during the summer of 2001, manufacture an invasion of Iraq, and run up trillions of dollars in debt. When the conservative establishment is bored, the rest of us should be worried.