Andrew Sullivan* --
Nitch blogging at its best
It's a link to the photo art/gag site sleeveface.
But wait a minute. Nitch? A word not in the dictionary. So he must mean the American pronunciation of the word niche. But he grew up with the word with its Euro-spelling as well as pronunication, so how could he not know? It's almost as if someone else wrote that post.
UPDATE: At some point, he corrected the spelling and now uses the correct spelling on a later post.
*or at least as appearing under his name.