From today's New York Times article by Mark Leibovich describing how a team from Fox News and the Bush-Cheney '04 campaign is retooling John McCain --
He [McCain] said he was trying to be “extra vigilant” about not giving unnecessary offense, knowing that the wisecracking humor that might charm cynical reporters might not do the same for earnest voters.
Voters too weak to handle jokes, according to the reporters.
Image: Wikepedia Commons
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