So the new Landsdowne Road stadium will be Aviva Stadium. Aviva is one of those names that consultants were presumably paid millions to come up with, but perhaps Norwich Union Stadium (its old name) wouldn't have sounded so good. Nevertheless it's a brave move taking on an insurance sponsor when insurance companies can resemble banks.
But given the resonance of the old name, they could have done the trick used by American naming rights deals and made it "Aviva Field at Lansdowne Road".
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