Wall Street Journal on the export resurgence of Irish whiskey
Jameson’s appeal comes from being an easy-to-drink whiskey that “doesn’t take itself too seriously,” said Jean-Christophe Coutures, chief executive of Pernod’s Irish Distillers unit, which also includes other Irish whiskey brands such as Redbreast and Powers.
Jameson’s appeal comes from being an easy-to-drink whiskey that “doesn’t take itself too seriously,” said Jean-Christophe Coutures, chief executive of Pernod’s Irish Distillers unit, which also includes other Irish whiskey brands such as Redbreast and Powers.
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