Friday, October 21, 2016

The decline and fall of Irish civilization

Wall Street Journal on the export resurgence of Irish whiskey

Jameson’s appeal comes from being an easy-to-drink whiskey that “doesn’t take itself too seriously,” said Jean-Christophe Coutures, chief executive of Pernod’s Irish Distillers unit, which also includes other Irish whiskey brands such as Redbreast and Powers.

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