Saturday, September 08, 2007

Building that rugby fan base in the US

Announcement from the USA rugby team --

Setanta Sports North America will be the exclusive LIVE online broadcaster of the 2007 iRB Rugby World Cup, made available via Setanta’s innovative broadband service. To witness every play, rugby fans can pre-order Setanta broadband’s “Tournament Ticket” for just $119.99 at www.setanta.com.

... Setanta Sports’ will also air delayed televised RWC matches, previews and tournament highlights via DIRECTV, Dish Network, itvn and Globecast World TV, with some restrictions.

VERSUS will be the exclusive national cable broadcaster of the 2007 Rugby World Cup Sept. 9 – Oct. 21 and will air 11 marquee matches, including all four of the USA matches, the Quarterfinals, Semi-finals and Finals. All matches will be shown on tape delay, commencing on Sept. 9 with the Argentina vs. France match, two days after the event happens live.


You'd think that that after the flop of the cricket world cup, which similarly restricted its audience, someone might learn. Adding Irish gougers Setanta to the equation only adds to the irritation.

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