We'd been wondering when the complaints would start

A few times recently we've sat in front of the TV, basically baffled by the ads for the new soda from 7up, called dnL (7up upside down, geddit?). Wondering whether it's still just 7up (apparently not), and whether we're supposed to be laughing at the antics of the leprechaun flogging the product. Now we read in Saturday's Irish Times that all is not well with the ad campaign; the crux of the complaint is this:

In each [ad], the short-tempered leprechaun is pulling a wagon through the streets of New York while trying to sell Dr Pepper/7Up's new drink, dnL....In the offending advert, a New York police officer asks the leprechaun if he has a permit for the wagon. The leprechaun replies: "I'm not real, you moron, I'm a myth" and starts dancing a jig and humming a tune.

The problem is, it sounds like he is saying "I'm a Mick." The commercial will be re-edited to clarify. As with other cases of tacky Oirish marketing, our problem is not much any actual or perceived offence from the langauge, but the more basic complaint that it's not funny.