What everyone in Ireland is doing tonight

The land of saints of scholars is as transfixed as its larger neighbour by the British reality TV show I'm a Celebrity Get Me Out of Here. Thankfully, the tendency to feel a national obligation to cheer for even the most tenuous connection to Ireland seems not to be present in this case -- people know trash when they see it. In any event, the Irish connection would have been a choice between son of Irish immigrants John Lydon and wife of boyband star Kerry McFadden. There is already quite enough prattle about the sociological significance of the appeal of this show, so let's just move to the more troubling question for Ireland: if all the Irish media do is talk about the latest goings-on on the show, why do we need a specifically Irish media at all?

UPDATE: the wife of the Irish boyband member wins. Thus, a great victory for Ireland.