The moral values election

mor·al
(adj.)
1. Of or concerned with the judgment of the goodness or badness of human action and character: moral scrutiny; a moral quandary.
2. Teaching or exhibiting goodness or correctness of character and behavior: a moral lesson.
3. Conforming to standards of what is right or just in behavior; virtuous: a moral life.
4. Arising from conscience or the sense of right and wrong: a moral obligation.
5. Having psychological rather than physical or tangible effects: a moral victory; moral support.
6. Based on strong likelihood or firm conviction, rather than on the actual evidence: a moral certainty.