Wednesday, April 05, 2006

A decibel of stout and a packet of crisps, please

We warned you three years ago: Guinness Surger is coming (ireland.com, subs. req'd) ---

Guinness hopes to double its sales in France by July thanks to its "Surger" delivery system that uses a sonic blast to give the beer its trademark foamy head ... Surger, launched in Japan two years ago, was tested at bars in French ski resorts since December ... It is now being launched across continental Europe ... Mr Julliand said the company hoped the product would be a "door opener" to bars which did not want to install the pumps needed to deliver traditional draught Guinness.

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