Important analysis from Lynn Vavreck for New York Times The Upshot --
The content of the [presidential campaign] ads is revealing. Both candidates spent most of their television advertising time attacking the other person’s character. In fact, the losing candidate’s ads did little else. More than three-quarters of the appeals in Mrs. Clinton’s advertisements (and nearly half of Mr. Trump’s) were about traits, characteristics or dispositions. Only 9 percent of Mrs. Clinton’s appeals in her ads were about jobs or the economy. By contrast, 34 percent of Mr. Trump’s appeals focused on the economy, jobs, taxes and trade.
Her point: blaming "the media" for not devoting sufficient coverage to "policy" -- the archetypal Vox critique -- is beside the point when the candidates weren't devoting their own resources to it.
The content of the [presidential campaign] ads is revealing. Both candidates spent most of their television advertising time attacking the other person’s character. In fact, the losing candidate’s ads did little else. More than three-quarters of the appeals in Mrs. Clinton’s advertisements (and nearly half of Mr. Trump’s) were about traits, characteristics or dispositions. Only 9 percent of Mrs. Clinton’s appeals in her ads were about jobs or the economy. By contrast, 34 percent of Mr. Trump’s appeals focused on the economy, jobs, taxes and trade.
Her point: blaming "the media" for not devoting sufficient coverage to "policy" -- the archetypal Vox critique -- is beside the point when the candidates weren't devoting their own resources to it.
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