When the noise becomes the signal

Financial Times on Tory election strategy:

Tory officials say that Sir Lynton and his campaign colleagues discussed on Thursday a blog by Nate Silver, the US elections statistician, who said that UK polls were "terrible" and that the UK snap election was "riskier than it seems".

Sir Lynton's tactics are not new. At the 2015 election he presented David Cameron as a bulwark of stability against the risk of another left-leaning coalition, depicting Ed Miliband as weak and at the mercy of the SNP's Nicola Sturgeon.