Gillian Tett in the Financial Times on Ireland's transformed attitude to gay marriage --
“In Ireland, the campaign was all about a person, not policy,” E Moore Quinn, a linguistic anthropologist at the College of Charleston in South Carolina, told a meeting of anthropologists last year. “The consultants for the campaign decided that everyone knows someone who is gay, and everyone recognises the importance of love. So the campaigners would start with the personal incentive and then go bigger, talking about Ireland’s desire to be a modern, pluralistic European country. But people vote for the personal not the global — that was the lesson.”
“In Ireland, the campaign was all about a person, not policy,” E Moore Quinn, a linguistic anthropologist at the College of Charleston in South Carolina, told a meeting of anthropologists last year. “The consultants for the campaign decided that everyone knows someone who is gay, and everyone recognises the importance of love. So the campaigners would start with the personal incentive and then go bigger, talking about Ireland’s desire to be a modern, pluralistic European country. But people vote for the personal not the global — that was the lesson.”
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