The New York Times recounts the story of Moldovan soccer sensation and transfer market target Masal Bugduv -- a completely made up character created by Declan Varley and whose name is a loose phonetic spelling of a story by Pádraic Ó Conaire. Anyway, one thing the article never quite says is that the problem with these stories isn't on the social media fringes of transfer speculation: it is with player agents paying sports reporters in the conventional media to write these stories so as to get their under-contract clients into the transfer market. As with politics, social media is certainly part of the problem, but because of the way it magnifies distortions in conventional media practices.
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