New York Times January 19, 2015, a report on the effectiveness of the Obama Administration's social media strategy in the run-up to the state of the union --
Rather than jealously guard the policy proposals the president will announce in the speech — lest they leak — the White House has already rolled them out on social media. That strategy scooped the press and generated millions of retweets well before the newspaper articles and television reports were even produced.
Any second thoughts on the strategy of enhancing the credibility of social media-propagated items at the expense of mass media outlets?
Rather than jealously guard the policy proposals the president will announce in the speech — lest they leak — the White House has already rolled them out on social media. That strategy scooped the press and generated millions of retweets well before the newspaper articles and television reports were even produced.
Any second thoughts on the strategy of enhancing the credibility of social media-propagated items at the expense of mass media outlets?
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