Marshall McLuhan, The Media Approach to Inflation, New York Times, 21 September 1974:
The new economic situation, in which the game is to anticipate events at every turn and at every level, using the interval between the present and the coming events as if this interval were a tangible thing, this new situation in comparison with the older nuts-and-bolts economy presents a contrast somewhat similar to the "old journalism" and the "new journalism." The old journalism had aimed at the objectivity by "giving both sides at once." The new journalism seeks, rather, to immerse the reader in the total situation, using the resources of imaginative fiction to provide a multileveled experience.The new journalism is quite prepared to urge that "news" is necessarily a form of fiction or making. In the same way, the new economy is based on information and gaps and promises, and precisely to the degree that the new economy is based on the simultaneous, it fosters, invites,demands the rule of the anticipatory, the role of the hunter that the blow must strike where the quarry will be.
The new economic situation, in which the game is to anticipate events at every turn and at every level, using the interval between the present and the coming events as if this interval were a tangible thing, this new situation in comparison with the older nuts-and-bolts economy presents a contrast somewhat similar to the "old journalism" and the "new journalism." The old journalism had aimed at the objectivity by "giving both sides at once." The new journalism seeks, rather, to immerse the reader in the total situation, using the resources of imaginative fiction to provide a multileveled experience.The new journalism is quite prepared to urge that "news" is necessarily a form of fiction or making. In the same way, the new economy is based on information and gaps and promises, and precisely to the degree that the new economy is based on the simultaneous, it fosters, invites,demands the rule of the anticipatory, the role of the hunter that the blow must strike where the quarry will be.
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