We were wondering about this when we saw the news stories reporting the latest disastrous Bush opinion poll numbers from:
the Diageo/Hotline Poll
and then Holden at First Draft explains:
Diageo, the world’s leading spirits, beer and wine company, and The Hotline, the leading daily news briefing on American politics, have teamed up to bring you the Diageo/Hotline Poll.
Based on our zero qualifications in marketing, this seems like a bizarre bit of brand building; there is no actual product called Diageo, so one might have thought that the company would want to pin the name of a member of its "brand portfolio" on the poll, such as Guinness. But upon reflection, the sponsorship of the poll is probably ideal from a Washington lobbying perspective, where the identification with a poll probably beats identification with booze. By the standards of lobbying, it seems innocent enough, for now.