A White House aide, quoted from a Wall Street Journal politics blog post about why Bush mentions al Qaeda so much these days --
It's a name that really resonates, like the boogeyman,
They're rarely so explicit that treating the populace like scared children is part of the strategy.
UPDATE: Here's the dictionary definition --
an imaginary evil character of supernatural powers, esp. a mythical hobgoblin supposed to carry off naughty children
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