Could it be that Karl Rove's research show that "some dude sitting in an office cubicle" is a key swing voter? Consider George Bush's itinerary over the next couple of days, via Dan Froomkin --
Bush will be talking about health care tomorrow [Wednesday] at Man and Machine Inc., a Landover, Md., company that manufactures liquid-proof keyboards. Then on Thursday it's off to Tennessee to talk about the budget at the Nashville Bun Company.
i.e. conceptually the shop that sells office guy his muffin and cup of coffee before he spills the latter on his liquid proof keyboard.