It's been hard to get Dublin-based people too worked up about Shannon airport losing its Heathrow landing slots to Belfast. But now those cute northerners have found a new niche that's much more likely to provoke outrage --
The Swedish furniture retailer, IKEA, has confirmed that its first store on the island of Ireland will open outside Belfast this year
The 29,000sq.ft store on the outskirts of east Belfast will open its doors on 13 December.
There are plans for a second IKEA store in the Dublin area, but it is unclear when construction of it will begin.
It'll be an interesting test to see the alacrity with which the government is screaming for an expedited planning process for the Dublin store compared to their duck and cover approach to the Shannon crisis.